Branding and illustration for a crafting blog.
The owner of The Crafty Kitty writes articles, tutorials and guest blogs on crafting. The Crafty Kitty had developed a good following and needed to invest in new branding to adequately reflect the quirky nature of their products and owner. They wanted a new logo and an illustration/graphic to accompany it and represent the name.
The final illustration of ‘The Crafty Kitty’ included some custom patterns for the dress to give an impression of crafting. The style was kept simple, with minimal colour to give a more edgy feel. This combined with a punk influenced typeface gave an overall feeling of a modern, young, funky face of crafting.
The blog was hosted by WordPress and I assisted with an appropriate theme, plugins and layout.