Clear Mind Institute

Branding design and online marketing for a Mindfulness, Yoga & Ayurveda trainer.

Clear Mind Institute trains teachers, trainers and therapists in mindfulness, yoga and Ayurveda. They provide courses, CPD events and online training.

This client had a concept, name and course materials but needed the brand and assistance to help develop the shape of the online presence and marketing to sell the courses and events.

The diamond logo represents the desirable mental qualities of clarity, strength and perfection.

The wordpress site is a custom child theme, and was developed in conjunction with BuddyPress and Event Manager plugins. The front end serves two purposes. It educates potential students about CMI, Mindfulness, Yoga and Ayurveda, and advertises full programs and short events. The front end also serves to support teachers who have already trained with CMI, each of whom, can subscribe for their own teacher pages and an opportunity to post events.

The back end, allows teachers to login, pay subscriptions, join groups, edit their bio pages, events, locations and contribute to the blog.

The Facebook page is managed, with top banners advertising events, post graphics, ad campaigns and monitoring. A Google+ page has been created and associated YouTube Channel which will be developed over time to provide educational and promotional videos. This will also be a facility for CMI teachers to post their own practices and teachings.

MailChimp campaigns have been sent to a nearly 3000 strong list to integrate into Facebook and YouTube. The 48% open rate and 12% click through rate, is well above the average recorded by MailChimp.

A magazine advertisement and flyer have been produced to advertise upcoming events.